Profile
As the Executive Creative Director, Mark oversees the creative output of VML Indonesia, which encompasses a wide spectrum including TV commercials, human-centered design projects, social and digital campaigns, as well as product design.
Mark possesses over a decade of industry experience, having worked at renowned agencies in Amsterdam, Kuala Lumpur, and Jakarta. His innate drive to create and thirst for knowledge have led him on a journey that spans from Creative to Digital agencies, from Performance Marketing to CX-driven Creativity, and now to a fully integrated agency.
His journey has yielded impressive achievements, including award-winning TV commercials, tech-driven experiential marketing events, viral billboards, eCommerce platforms, fully integrated campaigns, and award-winning social media campaigns. Mark represents the modern, all-round creative professional with an extensive knowledge of all aspects related to contemporary marketing, all while maintaining a deep and abiding love and passion for creativity.
Experience
- VML Jakarta / January 2024 - Present
- WundermanThompson Jakarta / February 2020 - January 2024 / 4 Years
- Mirum Jakarta / September 2018 - February 2020 / 1.6 Years
- Handoko Jakarta / February 2017 - September 2018 / 1.8 Years
- Mitosis Kuala Lumpur / January 2014 - February 2017 / 3.2 Years
- ColmanHandoko Jakarta / September 2011 - January 2014 / 2.5 Years
- Y&R Amsterdam / February 2010 - July 2010 / 6 Months
Achievements
Cannes Lions
- Bronze / Health & Wellness / Vaseline - Sunitizer
Adfest
- Grande / Direct / McDonald's - Wi-Fries
- Silver / Brand Experience / McDonald's - Wi-Fries
MadStars
- Silver / Brand Experience & Activation Stars / Vaseline - Sunitizer
- Crystal / Use of Direct Marketing / Vaseline - Sunitizer
- Crystal / Use of Direct Marketing / Cerelac - Tongue Spoon
- Crystal / Design Stars / Cerelac - Tongue Spoon
- Crystal / Brand Experience & Activation Stars / Nestlé - Tongue Spoon
Citra Pariwara / Indonesia​
- Gold / Citra Pariwara for Good / Vaseline - If My Skin Can
- Gold / Investing in women / Vaseline - Bebas Gerah
- Silver / Innovative Use of Technology / KitKat - Spoiler Break
- Silver / Special Edition & Promotional Packaging / Kopi Kenangan - The Check-Cup
- Silver / Out Of Home / Vaseline - Sunitizer
- Silver / Activity/Event/Ambient/User experience / Vaseline - Sunitizer
- Silver / Best Use of Influencer / Vaseline - If My Skin Can
- Silver / Innovative Use of Influencer / Vaseline - If My Skin Can
- Silver / Direct promotion / McDonald’s - Wi-Fries
- Silver / Branded Utility / Tools / McDonald’s - Wi-Fries
- Silver / Best use of Live Advertising / Aqua - ChatHijack
- Bronze / Banners & Other Rich Media / KitKat - Spoiler Break
- Bronze / Branded Utility/Tools / KitKat - Spoiler Break
- Bronze / Innovative Use of Branded Content / Kopi Kenangan - The Check-Cup
- Bronze / Activity/Event/Ambient/User experience / Kopi Kenangan - The Check-Cup
- Bronze / Best Use of Influencer / Sasa - Food Feud
- Bronze / Social Media Campaign / Sasa - Food Feud
- Bronze / Best Use of Social Media Marketing / Sasa - Food Feud
- Bronze / Direct Promotion/Marketing / Vaseline - Sunitizer
- Bronze / Spatial and Environmental Design / Vaseline - Sunitizer
- Bronze / Citra Pariwara for Good / Vaseline - Sunitizer
- Bronze / Digital Integrated Campaign / Vaseline - If My Skin Can
- Bronze / Social Media Campaign / Vaseline - If My Skin Can
- Bronze / Technology & Touchpoint Innovation / McDonald’s - Wi-Fries
- Bronze / Mobile Application / McDonald’s - Wi-Fries
- Bronze / Augmented Experience / McDonald’s - Wi-Fries
- Bronze / Innovative use of Technology / McDonald’s - Wi-Fries
- Bronze / Best use of Other Digital Platforms / McDonald’s - Wi-Fries
- Bronze / Sales and Promotion / McDonald’s - Wi-Fries
- Bronze / Best use of Digital Media / Aqua - Chat Hijack
- Bronze / Supporting Material / Cerelac - Tongue Spoon
- Bronze / Investing in women / Dancow - Perfect Mom Exam
- Bronze / Online video / Dancow - Perfect Mom Exam
- Bronze / Best use of social Media / Traveloka - InstaRehat
- Bronze / Best use of Social Media / Nu Green Tea - Krazy Billboard
- Bronze / Film / Axis - internetan kembalian 500
Tangrams / Singapore
- Gold / Digital Strategy / Social Category / KitKat - KitKat4Takjil
MMA Smarties / Indonesia
- Gold / Small Budget Big Impact / Sasa - MSGems
- Gold / Social Media Marketing / Sasa - Santan Ala Sisca
- Gold / Mobile Social / KitKat - KitKat4Takjil
- Gold / Seamless Consumer Experience / Dancow - NutriTods
- Silver / Customer / User Experience & Design / Sasa - MSGems
- Silver / Short or Long From Video / Milo - One a Milo Kid, Always a Milo Kid
- Silver / Product / service Launch / Dancow - NutriTods
- Silver / Diversity and inclusion / Vaseline - BebasGerah
- Bronze / Cross platform / CDR - Unbreakable 30
- Bronze / Seamless consumer Experience / Dancow - BungaBangga
- Bronze / Brand Awareness / Milo - NutriUp
- Bronze / Mobile Video / Milo - NutriUp
Marketing Interactive / Indonesia
- Gold - Digital Agency of the Year
Campaign Asia-Pacific
- Silver / Creative Agency Of the Year
Special Accolades
- Shortlist / Creative Leader of the Year / Marketing Interactive
- Shortlist / Rising Star of the Year / Marketing Interactive
Part of WT Global LEAP Program
Part of WT APAC Ambition Team
TIKTOK Creative Circle Representative / Indonesia
Keynote Speaker @ Social Media Week Jakarta /
Customer Centric Strategy to Future-Proof Your Brands
Certifications:
- IDEO Global - Design thinking - Storytelling for Influence
Contact
- Email / markverhagen87@gmail.com
- WA only / +62 878 77368004
- Linkedin / https://www.linkedin.com/in/mark-verhagen/